It is reported that recently, some Amazon sellers reported in the forum that some big words of ASIN operated by them have disappeared inexplicably.
The seller said that since July 24, among the links he was responsible for, some keywords that had been advertised for a long time and entered the middle and upper part of the home page could not find their natural positions in the first seven pages.
After consulting other peers and discovering that he was not a case, the seller speculated that this situation may be because Amazon secretly changed the keyword matching mechanism.
After the post was issued, many sellers reported that they had encountered the same situation: “I also have such a situation. The sales of two variants A and B have always been good. One day, all the natural positions disappeared, and only B has natural positions. Now A can only rely on advertisements to make orders, which is uncomfortable.” “It suddenly disappeared, and I can’t find it at all. There are more than a dozen words like this, all of which are mainly words. From last year’s stable homepage to now, I can’t get up recently, and I just cut it in half.” “Mine has also dropped a lot recently, from the first few pages of the home page to the third page, and the volume has also declined.”
It is understood that the main reasons for the decline or disappearance of Amazon keyword rankings are: 1. Amazon A9 algorithm has been adjusted, and the keyword matching mechanism has changed; 2. While keyword ranking feeds back Listing, poor performance of Listing will also affect keyword ranking; 3. Review affects keyword ranking, such as bad reviews and poor voice of buyers; 4. The keyword ranking of competitive products is improved, which leads to the decline of the corresponding keyword ranking of sellers; 5, Amazon system problems, keywords disappear into an emergency.
According to the feedback from the above sellers, more sellers tend to think that Amazon has adjusted the algorithm again, so that the keyword matching mechanism has changed, which will lead to the disappearance of keyword natural bits in a large number of sellers.
However, as of now, Amazon has not responded to this, and the above speculation and analysis can only be used as a reference. If sellers have more accurate news or solutions for reference, they can share them in the comment area.
In addition, another adjustment of Amazon seems to further confirm the importance of keywords to the traffic in the station.
Amazon foreground search terms are displayed in bold.
According to reports, some sellers have observed that Amazon may be trying to improve the foreground search experience by bold display of search terms in product titles. This means that when sellers are searching for specific keywords, the search words in the titles of related commodities will be presented in bold form, so that buyers can find relevant information more quickly.
The industry believes that this function shows that the accurate filling of the title has become more important for Amazon sellers. It is worth mentioning that bold display of search terms was not initiated by Amazon, and similar functions have been adopted by platforms such as Alibaba International Station. On these platforms, the product title is regarded as one of the most matching elements of buyer search.
It should be noted that this bold display function of search terms is still in the testing stage, and it has only been tried in some commodity categories. It is not clear whether it will be widely promoted in the future. Sellers should pay close attention to relevant change news to avoid information gap.
Post time: Aug-09-2023