According to a study of German consumers by eBay Ads, more than half (57 percent) of Germans said they would only shop when they needed to this year, and a third of consumers believe they will be more economical in 2023. And 23 percent of consumers look for discounts on purchases.
While many consumers are worried about their spending, some categories are still in high demand. For example, Jacuzzi (+100%), handbag (+120%), earrings (+360%), coffee maker (+60%), tagine pot (+240%), etc., sales figures for the first two months of 2023 have increased significantly compared to September and October of last year. In addition, some classic gifts are also popular on e-commerce platforms, such as plush toys (+660%), board games (+270%) and model cars (+90%).
For young consumers, their purchases of DIY and fitness products account for 20% and 18%, respectively. Such as grinding machine (about +750%), sandpaper (about +400%), cordless screwdriver (about +130%), welding equipment (about +160%), sewing machine (about +240%) and knitting needle (about +4,030%) and other tools, And sports products such as running shoes (+1,080%), pedometers (+820%), basketballs (+80%) and yoga MATS (+80%).
Therefore, for sellers, it is necessary to understand the sales potential of products for different groups, and then combine incentives for consumers (such as through discount activities) to increase sales.
Post time: May-24-2023